In a post COVID-19 world, many things have changed. The reshuffle and new normal caused a lot of new problems and a lot of uncertainties. Many people are out of jobs and the market does not look good. There are many who face financial hardships and obviously some winners and some losers in the community.Continue reading “We are still in a crisis, but why did the support to frontline workers end?”
Tag Archives: communications
Problem with Webinars
Yes, more companies are getting on Webinars for product onboarding, training, and sharing of knowledge or ideas. There is no doubt about the benefits of hosting a webinar, and the current situation has accelerated this trend. I stayed home for two months and attended several webinars a week. Initially, I just wanted to try itContinue reading “Problem with Webinars”
Think of your brand purpose during COVID-19
Many companies are still focused on sales and want to implement processes to continue business as normal. Some companies that can continue to run during this period are still focused on profits. Instead of creating public anger by communications or actions that seemed to be taking advantage of the situation and later, do some CSRContinue reading “Think of your brand purpose during COVID-19”
Corporate Communications during the COVID-19 Outbreak
Panic, shutdown, confusion and misinformation, how brands can communicate effectively and ethically in this time of crisis. COVID-19 does not seem to be anywhere close to being contained. In China, we have seen big brands close stores, airlines cancel flights and businesses badly affected. In Singapore, tourist arrivals are down, locals are only beginning toContinue reading “Corporate Communications during the COVID-19 Outbreak”
CSR DESIGN 