Running Business during COVID-19

It is official, the virus has gone global and businesses are badly affected as supply chains and labor are impacted. The new epicenters are outside China, and what seemed to be an isolated problem is now a global problem as the world is much more connected than before. The COVID-19 crisis has been evolved overContinue reading “Running Business during COVID-19”

COVID-19 – Time for business transformation

During COVID-19, we have seen air pollution get reduced, water ways clean up and fishes returning to many areas like Venice. Suddenly, we see big companies like financial institutions, property developers who were making record profits from their activity will quickly see the impact of business, unable to sustain from the high rents and financeContinue reading “COVID-19 – Time for business transformation”

Better Brand Experience During COVID-19 for Retail

After working with a few clients and experiencing the panic buys first hand, here are some tips that we want to share that we feel that other countries that may be experiencing this can learn. It is important to take note that there is going to be Panic Buys during the COVID-19 Crisis globally. ShopsContinue reading “Better Brand Experience During COVID-19 for Retail”

Understanding Dignity

Helping others may give you purpose and you may find meaning from it. It is a fundamental part of humanity. But do you think it is possible to over do things? Does “over-helping” exist? Of course it does! Everyone deserves dignity, and certainly, helping while imposing your values on others — because you help themContinue reading “Understanding Dignity”

CSR is not Complicated and Expensive

Many companies think that only large corporations can engage in CSR, and CSR costs a lot of money. On the contrary, many social enterprises are thriving in Singapore, and all they practice is sustainability and inclusivity. All it takes is creativity and innovation. Working on a project with Milo, they wanted to do a gift-with-purchase,Continue reading “CSR is not Complicated and Expensive”

Corporate Communications during the COVID-19 Outbreak

Panic, shutdown, confusion and misinformation, how brands can communicate effectively and ethically in this time of crisis. COVID-19 does not seem to be anywhere close to being contained. In China, we have seen big brands close stores, airlines cancel flights and businesses badly affected. In Singapore, tourist arrivals are down, locals are only beginning toContinue reading “Corporate Communications during the COVID-19 Outbreak”

Is Singapore Ready for Circular Economy?

With the increasing negative perception of plastic, many consumers are influencing brands to move away from plastic due to the technical issues of insufficient infrastructure to collect, sort and recycle plastic waste. There are a lot of alternatives being developed but many are short-lived, as they may deplete more natural resources or are simply tooContinue reading “Is Singapore Ready for Circular Economy?”

Effective CSR – Buy Local, Support Local

Running an effective CSR campaign does not need to be expensive or complex. You do not need to be rich or a big corporation before you can start your CSR journey. It is important to be aware of the local community and be updated with the news and current affairs. I have worked in various clients on CSR communicationContinue reading “Effective CSR – Buy Local, Support Local”

Corporate Sustainable Responsibility

Successful people have a social responsibility to make the world a better place and not just take from it. — Carrie Underwood.. We experience many challenges today, and climate change needs to be addressed. The ASEAN region shows an increasing vulnerability to natural disasters, climate change, economic crisis, and other shocks. Government, civil society andContinue reading “Corporate Sustainable Responsibility”

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